Gucci Giardino 25 | Visual Identity
Giardino 25 is the latest addition to Gucci Garden, the multidisciplinary collaborative and creative space designed by Creative Director Alessandro Michele that opened in January 2018.
The name, Gucci Giardino 25, speaks to its connection with Gucci Garden (giardino is the Italian word for garden) and includes a number that is meaningful to Alessandro Michele and often seen in his creations.
Taking inspiration from one of the location’s previous tenants, a historical florist, the venue is characterized
by a sense of wonder and harmonious contrasts, playing with the codes of the House and its Florentine surroundings, while drawing from the colors, scents and exuberance of a flower shop.
